I was at Burning Man's Global Leadership Conference yesterday - a gathering held to bring together leaders of regional Burns from around the world to the Bay for 3 days of sharing wisdom and knowledge - and I wanted to talk about one session in particular - Operation Citizenship (known internally in the Org as Operation Acculturation until a week or two ago). This session was premised on the fact that we're seeing a weakening Burning Man culture, and was led by Charlie Dolman - BM's Operations Manager - and Jim Graham - a key member of its communications team.
Charlie opened by talking about how things they'd been seeing the last few years really came to a head last year, including:
Now, none of this is new to anyone paying attention - it's pretty obvious the culture is in trouble. Charlie (the BM Operations Manager) said that when they came back from Burning Man this year they realized that what their #1 focus this year has to be isn't anything to do with improving gate operations, or whatever: It has to be addressing the slow dissolution of the culture that made Burning Man what it is, or was. I was really shocked - pleasantly - to hear this, as it was the first time I'd heard the Org so forthrightly admit that there's something slowly going rotten in the culture.
Ultimately, the worst case scenario is that we end up with an event dominated by idiots like this (not sure where this was taken or who took it, but it's not at BM....yet.)
What is the Org going to do to combat this?
The good news is the Org has clearly put a lot of thought into this, and correctly, I believe, it's a diverse, multi-faceted approach.
To begin with, they've got four high-level areas of focus:
Ultimately, most of what they're going to do boils down to communication and education, focusing on about 75 different ways they have to reach individuals, and getting better at boiling down their messages into short, digestible chunks.
Individually, all these (and they're just some of the tactics that will be used) probably don't seem that impressive, but there's no silver bullet here. This has to be a communication and education war waged on as many fronts as possible, because we're ultimately talking about influencing peoples' attitudes. We can't force people to give a shit about our culture, but I do think that most birgins would, if they understood what the culture is, enthusiastically participate. There'll always be some we can't reach, but we shouldn't let perfect by the enemy of good. Let's do what we can!
What Can We Do?
Correctly, Charlie and Jim also pointed out that this isn't just the Org's problem. It's the problem of everyone who doesn't want to see Burning Man's culture further deteriorate, meaning we veterans. How can we help? Some ideas from the session included:
I'm hoping the Org provides some suggested action items for individual Burners to take too, as I think there's a not-insignificant population that would respond to that with passionate action.
I'm really happy to see the Org taking this growing threat to the culture of Burning Man seriously, and I hope that as they start to get the message out to the veteran Burner community, we respond by, collectively, enthusiastically joining in the fight to save our culture.
So...are you with us?
I'm Dr. Yes, Professor of Affirmatology. Just say yes, folks!